23 Best Eyebrow Gels of 2020 & Tips for Using Them

23 Best Eyebrow Gels of 2020 & Tips for Using Them

A great eyebrow gel is a must for that modern and effortlessly cool makeup look. Brow gels help to slightly thicken up and neaten the brow hairs, so in other words, they help to enhance what you already have instead of forcing you to draw on a whole new eyebrow shape. They’re especially fantastic for those who have very fair but well-shaped brows, though anyone can use them!


Eyebrow gel is also fantastic in conjunction with other eyebrow products because it helps to groom the actual brow hairs and also adds a waterproof layer over other brow makeup. In other words, it’s worth having in your arsenal even if you prefer that bold and precise eyebrow look.

That’s why we’ve selected the best eyebrow gels available online, with all kinds of formulas for all kinds of eyebrow needs. We then cover a few other important details, like the difference between brow gel and other eyebrow products, how to choose the right eyebrow gel color, and how to actually use eyebrow gel. Let’s get into it!

Eyebrow Gel Guide: Contents

23 Best Brow Gels to Try

No matter your budget or style, we’ve got you covered with a selection of the best eyebrow gels on the market!

1. Best Clear: Anastasia Beverly Hills Brow Gel

If your main requirement is a brow gel that can really keep your brow hairs in place, and you’re not looking for pigment, it’s hard to do better than this ABH brow gel. This formula is reinforced with polymers that do not budge no matter what, and it’s made specifically to work with other brow products below it, though you can also wear it alone. Buy it at Nordstrom

2. Best for a Natural Look: Glossier Boy Brow

Boy Brow is an iconic product that’s partially responsible for the fluffy, natural eyebrow trend. It’s got a very creamy formula that truly conditions the brows and doesn’t get stiff when it dries down. The color range is a little small, but that’s okay because Boy Brow isn’t strongly tinted. It’s perfect if you prefer natural-looking makeup. To keep with the spirits of the product, make sure to brush your brows up when using it. Get it directly from Glossier!

3. Best Microfiber-Enhanced: Benefit Cosmetics Gimme Brow+ Volumizing Eyebrow Gel

This microfiber-enhanced eyebrow gel gives the brows both a color and volume boost, thanks to microfibers that help to amp up the brow hairs. This product doesn’t give too strong of hold, and instead, it keeps things looking soft and natural while imparting a bit more color to the skin below the brows. The color range features 10 shades, and there are even a few sizes to choose from. Find it at Sephora!

4. Best Semi-Permanent: Urban Decay Inked Brow Gel

This eyebrow gel is quite unique. It comes in a tube, and instead of a spoolie, the attached applicator is actually an angle brush, so using it is a bit more like using a pomade. The most unique thing about this formula is just how long-lasting it is. It’s meant to last for 60 hours, so if you find most brow products smudge on you, this one is absolutely worth trying. The formula is pigmented, but not overly so, and the only drawback is that the brush often gets loaded up with too much product, so be careful to wipe it down before using. Get it from Nordstrom!

5. Best Conditioning: Milk Makeup Kush Fiber Brow Gel

This is another eyebrow gel with fibers for that added volume. It’s infused with hemp seed oil, which gives a bit of moisture to the brows to keep them conditioned. The color range includes 8 shades, which is important because this really acts like a tint that alters the color of the brows. It leaves the brows looking soft and natural but still voluminous, although it doesn’t have the most long-lasting hold. Pick it up from Sephora!

6. Best Budget: Essence Make Me Brow Eyebrow Gel Mascara

Essence is one of those brands that prove that high-quality makeup doesn’t have to be expensive. This is one of the best eyebrow gels around, offering color, volume (with fibers, even!), and hold for fluffy and robust-looking eyebrows. The gel hold is enough for day-to-day, although it won’t be enough for extreme situations. The only drawback is that the color range is a little limited, so not everyone will find a match. Shop for it at Ulta!

7. Best for Soft-Looking Brows: NYX Professional Makeup Tinted Brow Mascara

This soft and long-lasting eyebrow gel is another great option if you’re on a budget. It’s a simple product with just the right amount of pigmentation for natural-looking brows, and it’s made with a lot of emollients, so while it does offer hold, it also keeps the brows looking soft to the touch. It has a very large wand, which will make things difficult for most of us, although for some it might be a great time-saver. It’s sold online via Amazon.

8. Best for Smudge-Proof Color: Maybelline TattooStudio Waterproof Eyebrow Gel Makeup

This is an intense eyebrow gel with a lot of color payoff and a ton of persistence. The formula is meant to last up to 2 days, and while we don’t recommend keeping makeup on for more than a day, that feature can certainly be useful for those who lead an intense lifestyle and need their brow gel to stay put. Since the pigmentation is quite strong, this bridges a gap between traditional eyebrow products and brow gels, helping to reshape the brows while also thickening up individual hairs. It comes in 8 shades when you buy on Amazon

9. Best for Fool-Proof Application: Bobbi Brown Natural Brow Shaper & Hair Touch-Up

If you want a product that’s easy to use and that will give the most natural-looking boost to your eyebrows, this is the best eyebrow gel. It’s primarily a setting gel, although it has a slight color. It comes in 5 shades, which is plenty considering the gentle pigmentation. The wand is just the right size, so you can brush it over your brows in seconds to enjoy a cleaner and more put-together look. You can buy it at Nordstrom.

10. Best for Diffused Brows: Kaja Brow Blowout Fiber Gel Brow Definer

If you’re a fan of K-beauty, then you will probably gravitate towards this brow gel that gives a natural, fluffy, and diffused look to the eyebrows. We love the name “blowout” because it’s a great metaphor for the increase in volume your brows get (whereas other brow gels give the kind of volume you’d get from teasing the hair). The shade range is on the cool side, with only 4 color options. Purchase it at Sephora!

11. Best for Setting Other Products: MAC Cosmetics Brow Set

If you’ve already found your favorite brow filling product and just need something to lock it in place, this is the best eyebrow gel to choose. It gives the brows just a hint of a healthy sheen but is undetectable otherwise, and it really keeps the brows in place no matter in which direction you decide to brush them. We also appreciate the size of the spoolie. While such a large brush would be a little unwieldy for a colored gel application, for a clear one it just speeds things up. Find it at Nordstrom!

12. Best for Instagram Brows: L’Oréal Unbelieva-Brow Longwear Brow Gel

A brow gel doesn’t always have to be subtle, as this intense L’Oreal product proves. It is a little bit more like a pomade, but it comes in a tube with a doe-foot applicator as well as a separate angle brush. This gel has strong pigmentation and a quick-drying formula with waterproof polymers. Applying it requires some expertise and practice, but the long-lasting results are impressive. You can get it at Amazon in five shades.

13. Best for Soft Hold: RevitaLash Hi-Def Brow Gel

If your main goal is to keep your brows in place but still have them look soft to the touch, then this is the best eyebrow gel to try. It is made with Soft Flex Polymers that create a film over the hairs but without that dry, crunchy feel. It also includes peptides and oat beta glucan to nourish the hairs. You can pick it up in clear or tinted, depending on your needs, although, keep in mind that even the tinted version has light pigmentation. Order it from Dermstore

14. Best Micro-Wand: Charlotte Tilbury Legendary Brows Eyebrow Gel

If you have very skinny brows or are just obsessed with precision, then you will love the itty-bitty spoolie of this brow gel. It’s perfect for capturing and emphasizing every baby hair without ever clumping or depositing too much product. The formula is creamy and buildable with enough pigmentation for filling in missing spots, but once it dries down, it has good longevity. It comes in 4 shades at Nordstrom

15. Best Water-Based: Tarte Tarteist Brow Gel

Most brow gels have water-less formulas, which help with the holding powder but often dry down to look a little crunchy. That’s not the case with this clear brow gel, which is a little moister and more hydrating and, as a result, keeps the brows looking softer throughout the day while still setting brow color and keeping hairs in place. Shop for it at Sephora

16. Best Two-in-One: Smashbox Brow Tech To Go

If you’re in need of both an eyebrow pencil and gel, this product should do the trick. One end is an eyebrow pencil with a thin, angled shape, while the other is a tinted brow gel with a soft but long-wearing, waterproof formula. It’s fantastic for minimalists or to have in your travel beauty bag! The only drawback is that there are only two shades available. It’s sold at Ulta

17. Best Nourishing: Laura Mercier Eye Brow Gel

While it’s not technically advertised as such, we think this is the best eyebrow gel for conditioning the brow hairs. It’s a water-based formula with hydrators like glycerin and sorbitol, which keep the hair feeling and looking soft throughout the day. It still offers hold with the help of…

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