If you’re a makeup fan, then you know one of the staple items that you absolutely must have in your arsenal is lipstick. And true makeup lovers know that lipstick brands don’t always have to be expensive. All that matters is that the best lipstick brands offer rich pigment, are ultra-hydrating, and offer a wide array of colors that can work on a variety of skin tones.
Whether you prefer matte, satin, or high-gloss, lipstick can pull together a look, or create a bold effect for an otherwise neutral makeup look. The best lipstick brands offer products that can give you a boost of confidence and help you conquer that work presentation. So, if you’re still scratching your head trying to figure out which lipstick brands should be on your radar, check out this roundup of some of the best ones on the market today.
1. MAC Cosmetics: The Original Inclusive Mainstream Line (Price Range: $12-25)
Unless you’ve been hiding under a rock, you know that MAC Cosmetics was originally one of the first mainstream lipstick brands that made inclusivity a core tenant. Whether it was Lil’ Kim or Iris Apfel, MAC embraces a diverse mantra. This has even extended to makeup collaborations with iconic match-ups like RiRi Hearts MAC.
The brand is best known for its no-shine matte and satin finishes that are hydrating, offer major color payoff, and won’t fade with wear. While you should always prime before applying, you can’t go wrong with MAC lipsticks. From travel-friendly mini lipsticks to matte, lustre, satin, and frost lipsticks, find all the MAC lippies options on MAC Cosmetics, Nordstrom, or Amazon!
2. Wet ‘n Wild: Best Budget-Friendly Option (Price Range: $1.19-5.49)
For most women, we got our start with lipstick from the local drugstore. And that means you’re probably familiar with Wet ‘n Wild. This truly budget-friendly brand has lipsticks that start for as little as $2.99. But don’t assume that because it’s a price-conscious brand that it won’t stand up to pricier lipstick brands. You’ll love the rich colors, long-lasting qualities, and the fact that this brand has successfully created a range of finishes that includes satin, matte, and even liquid lipsticks. Find their lipsticks on Amazon, and Ulta!
3. ColourPop Cosmetics: The “Fast Fashion” of Lipsticks (Price Range: $7-22)
Makeup trends change so frequently, it can be hard for lipstick brands to keep pace. But ColourPop is an upstart indie lipstick brand that has managed to create a cult following thanks to their ability to quickly produce on-trend makeup at an affordable price. The brand offers a full array of makeup, but you’ll appreciate that they specialize in a wide range of lipstick finishes, which includes true matte, gloss, stains, and satin finishes.
While you’ll love the long-wear experience and rich pigments, a common issue with ColourPop’s ultra-matte liquid lipsticks is that it can be extremely drying. Shop for ColourPop lipsticks at ColourPop, Amazon, or Ulta!
4. Urban Decay: Hues for Days (Price Range: $19-25)
Urban Decay is another favorite cult brand that got its start in the ’90s. While most people are probably more familiar with their eyeshadow palettes (which sell out very quickly), this is also one of the best lipstick brands with a robust collection of lip colors and finishes that will make even the pickiest makeup lover happy. Pick from high-shine, matte, satin, and metallic finishes.
You’ll like the rich color payoff that you can get in just one swipe, a wide range of colors and hydration thanks to the infusion of butters and oils like jojoba and avocado. However, some lipstick fans may find the matte shades to be too drying, so always prime and hydrate your lips first before applying. Urban Decay lipsticks are available through Nordstrom, Sephora, Amazon, and Ulta.
5. NARS Cosmetics: The Universal Flatterer (Price Range: $26-39)
Most people know NARS for their iconic and universally flattering blush, Orgasm. But this beauty fave is also well known for lush lipsticks that offer full-color saturation, stick around as you wear them throughout the day, and their wide variety of formulations and colors. Choose from lip crayons to traditional lipstick applicators.
One of the reasons that NARS is one of the best lipstick brands is because they have even created multifunctional lipsticks that can double as cheek and eye colors. Shop for NARS on NARS Cosmetics, Nordstrom, Sephora, Net-a-Porter, or Amazon!
6. Christian Dior: An Iconic Classic (Price Range: $30-38)
It’s not uncommon for fashion icons to make the transition to beauty. And one brand that has done this seamlessly is Christian Dior. Known just as Dior on the beauty side, this brand has a well-deserved place on this list as one of the best lipstick brands. Whether you prefer sheer glossy finishes, matte hues, or the classic satin finish, Dior has a wide range of shades, applicator styles, and finishes that have helped them earn their reputation as a powerhouse in the beauty world. Dior lipsticks are available online at Nordstrom, Sephora, and Amazon.
7. Sephora Collection: The Affordable Line from a Popular Beauty Store (Price Range: $3.60-18.50)
People who are Beauty Insiders know not to sleep on Sephora’s private line of beauty and color cosmetics products known as the Sephora Collection. If some of the other lipstick brands we’ve listed are a tad pricey, Sephora has you covered with a massive collection of lipsticks that range from matte to hi-gloss, or satin finish, lip stains, and even liquid lipsticks to name a few. Regardless of which you choose, you’ll love the rich pigmentation, long-lasting color, and moisturizing formulations. Find their big collection of lipsticks on Sephora!
8. IT Cosmetics: Lipsticks That Are Good for You (Price Range: $20-24)
If there’s one beauty brand that’s changed how makeup is marketed, it’s IT Cosmetics. The brand jumped onto the scene by using “real models,” and a founder who was open about her own skin woes. And this also translates to their lipsticks. Whether you prefer a lipstick that responds to your body’s pH to create a custom flush of pink or one that fills in fine lines, so your lips look lush, you can’t go wrong with this good-for-you lipstick brand. One of the best lipstick brands, IT Cosmetics is available through Amazon and Sephora.
9. E.L.F. Cosmetics: Bold Hues for a Reasonable Price (Price Range: $1-8)
You shouldn’t have to spend an arm and a leg just to have access to quality beauty products. And that’s the mission behind one of the most popular (and affordable) lipstick brands, E.L.F. Cosmetics. E.L.F. burst onto the scene, originally offering all of their cosmetics for $1.00. While they have expanded their line over the years, they’re still well-known for their richly pigmented lipsticks, which come in a variety of formulations such as matte, semi-gloss, satin, and liquid lipsticks. You can find their affordable lipsticks online on Amazon and Ulta.
10. NYX Professional Makeup: Lippies for the Budding MUAs (Price Range: $2-$15)
Accessible doesn’t mean boring. And NYX Cosmetics proves that you can find the latest makeup trends that you can use to create Instagram-worthy images from a drugstore brand. While NYX has a massive portfolio of beauty products across cosmetic categories, their lipsticks and lip creams are part of why they are considered one of the best lipstick brands.
From traditional lipsticks that are in satin and matte finishes to lip creams that range from lush mattes to ultra-matte liquid lipsticks, you’ll be overwhelmed by the vast color range at affordable prices that won’t make you choose between rent and a makeup haul. You’ll also love the long-lasting color, rich pigmentation, and a wide range of finishes. Just make sure to prime as some of NYX’s lipstick shades have been known to stain your lips. Buy their lipsticks from NYX Cosmetics, Ulta, or Amazon!
11. Huda Beauty: The Lippie from an Instagram Beauty Maven (Price Range: $24-33)
If you spend any time on Instagram, you know that beauty is one of the most popular categories. And if you follow the beauty gurus, you’ve probably come across Huda Kattan, a makeup guru who splits her time between the Middle East and the U.S. Huda eventually launched a beauty collection, and her lipsticks are some of her most popular products.
For those looking to recreate Instagram beauty trends, you’ll love Huda Beauty’s matte lipsticks, strobe finishes, and liquid lipsticks as well as her lip contouring kits that promise to give anyone the plump lips that they’ve always wanted. One of the best lipstick brands, you can shop for Huda Beauty lippies at Sephora and Amazon!
12. Kylie Cosmetics: A Controversy That Sparked a Lipstick Line (Price Range: $16-29)
Remember that one celeb who claimed she was just doing her makeup differently, and that’s why her lips looked fuller? Yes, we’re talking about that member of the KWTK family. Kylie’s lip controversy led to her launching a makeup line, Kylie Cosmetics, which initially focused on lip kits to help everyone perfect the pouty lip trend and made it one of the most popular lipstick brands of the 2010s.
You’ll appreciate that the kits come with a lipstick and lip liner duo so that you’ll always have the perfect lip. Choose between matte and gloss finishes, as well as traditional lipsticks and liquid lipsticks, all available through Amazon and Ulta.
13. Kat Von D Beauty: The Vegan-Friendly Lipstick Brand (Price Range: $10-26.50)
If you’re vegan, you know that shopping for makeup can be an exercise in frustration because many of the ingredients in makeup are derived from animal…